Years ago men didn’t really believe in skin care needs other than shaving products; it just did not apply to them. And having a facial was considered too feminine, a girly sort of thing. Well all of that has changed.
A recent article in Allure magazine stated that men spent $50 billion on men’s grooming/skin care products in 2016. Yes, you read that correctly. $50 billion! That tells you they are becoming serious about their skin care needs. And why shouldn’t they?
Generation X is mostly responsible for this increase. While some Baby Boomers are getting into better skin care practices, Gen Xers are more in tune with what needs to, and should be done with their skin.
With more and more young executives who own their own businesses, men in the sales field, doctors, male nurses, etc., they are all understanding the need for good healthy skin. These men are making a first impression when they meet new clients/patients. You may not think you even notice someone’s skin when you first meet them. The next time you do meet someone new, take into account of how their skin looks. A lot of us notice someone’s teeth whether they’re pretty or could use some help. It’s the same for skin.
Men are concerned with the abundance of oil, blackheads, enlarged pores, occasional acne breakouts and fine lines around the eyes. They have more sebaceous (oil) glands and a richer blood supply than women. Their skin care needs are different than a woman’s.
One of the reasons men have been apprehensive about using skin care products or having a facial is they don’t want the products to smell like perfume and they certainly don’t want to have feminine packaging sitting on their bathroom counter.
Today there are numerous products geared toward men and their specific needs. The Osmosis products I carry are unisex. The packaging compliments men and women alike. There are no perfumes or artificial fragrances in these products, only high grade essential oils and botanicals.
Wives and girlfriends are usually responsible for getting their men to use quality products instead of soap/water. Kudos to the ladies! Now it’s time to introduce your man to what a facial treatment really is. Men, if you’re still uneasy about having a facial treatment, I offer a free 30 minute skin consultation. During the consultation I discuss your dietary practices, your lifestyle, what you currently use (if anything) on your skin. I will analyze the skin, look for clogged pores, enlarged pores, sun damage, rosacea, and more. I will cleanse your face and talk about which cleanser is appropriate for your skin type. Just having your face cleansed is relaxing.
Women usually tell their men they would like a gift certificate for a facial. How about you men saying you would like a gift certificate for a facial treatment. You will not be disappointed. . .I promise!
Whether you want to admit it or not, women and men want to age gracefully. It’s not about being vain, it’s about healthy skin.